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Morrison County Volunteer Network
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HandsOn Greater Duluth
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Lakes Area Volunteer Association (LAVA)
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Volunteer Bridge
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Council of Local Organizations for Volunteer Enhancement (CLOVE) Albert Lea
Council of Local Organizations for Volunteer Enhancement (CLOVE)- Mankato
Volunteers United
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Winona Area Volunteer Administrators (WAVA)

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Social Media is the next big thing, not only for networking and business purposes, but for your volunteer program! This page provides resources to help you jumpstart or improve your social media presence.

We're interested in your feedback! How was the presentation? Do you have any tips for us to share? Show off your social media mastery-- Tweet us! Send us a Facebook message, or simply shoot us an email: office@mavanetwork.org

MAVA's Social Media Mini Start Up Guide -- Taken from our program, Social Media Outreach, this step-by-step, two-page guide is filled with resources for starting, maintaining and evaluating a social media site for your program.

    1) Choose your tools
    2) Explore & listen
    3) Be a good Engager --Inspire
    4) Update & advertise
    5) Empower
    6) ...Keep at it (& Evaluate)!

Social Media Outreach -- So, you've started a Facebook page, or maybe you don't even know where to begin! Either way, social media is here to stay, and it is becoming more and more important for nonprofits and volunteer programs. In this interactive session, learn about the big three social networking tools, Facebook, Twitter and LinkedIn, plus some other web 2.0 tools to increase your outreach to volunteers, funders and your community. Also, find out WHY nonprofits are using these tools and how it will increase your visibility! If you are interested in bringing this session to our organization, contact us: (651) 255-0469 or office@mavanetwork.org!

Social Media Resources

Helpful Websites

Techsoup - Provides resources, software and support for nonprofits.
Mashable - The online social media guide.
Beth's Blog - How nonprofits can use social media to achieve mission.
Change.org - Nonprofits 2.0, social media blog.
Nonprofit Tech 2.0 - Online collection of blog posts and articles about nonprofit technology.
NTen - Young Nonprofit Technology Network provides resources, trainings and research for nonprofits using technology.
Frogloop - Marketing blog for nonprofits.
Wild Apricot - Nonprofit technology blog.
SlideShare - Access to thousands of presentations on nonprofits, social media, volunteer management and more!
Facebook Nonprofits - A page specifically for nonprofits. Keep up-to-date with Facebook trends and applications for nonprofits.
NetWits Think Tank - Social media blog for nonprofits.
DIOSA Communication- Facebook best practices for non profits.

Social Media Articles

So you want a Facebook Fan Page for Your Nonprofit? - The scoop by Beth Kanter.
Six Advanced Facebook Page Strategies for Nonprofit Organizations - from Nonprofit Tech 2.0: A Social Media Guide for Nonprofits
How Much Time Does It Take To Do Social Media? - By Beth Kanter.

Social Media Guides

Social by Social - A practical guide to using new technologies to deliver social impact.

Social Media Tools

A list of commonly used social media tools for nonprofits and volunteer programs. Find the one that's right for yours.

Social Networking Sites - Most popular sites for building online communities or groups.

Niche Social Networking Sites - These social networking sites are specifically designed for nonprofits.

Micro Blogs - Keep your "followers" updated in 140 characters or less.

Twitter

Blogs - Publish articles and updates about your program.

Wikis - Website that allows for easy creation and editing by many administrators.

Media Sharing - Easy way to share information, photos or videos.

Social Media Research

Listen to what other organizations are saying in the social media world. A little research will provide you with the insights to improve your content and successfully target your online advocates--and potential volunteers!

Wefollow.com - Search for the nonprofit or volunteer tag and start exploring. Add yourself to their directory.
Twitter - Twitter has a great search tool. Search by topic or organization.
Examples to Follow - Many nonprofits and volunteer programs are already using these tools. Learn from them. What are they doing online? How good of a job are they doing?

Time Saving Tools

CoTweet - Manage multiple Twitter accounts with multiple users.
Ping.fm - Manage multiple social media accounts from one website.
Bit.ly - Not only reduce link size, but track them too! URL reduction service with real-time tracking tools.
HootSuite - Web-based Twitter management tool that allows you to manage all your social media accounts at once! Also provides metrics, post scheduling, team workflow, clickable hashtags, and Ping.fm integration.

Policies and Confidentiality

Does your organization need a social media policy? - Common issues for non profits using social media.
10 Must Haves for Your Social Media Policy - 10 items to consider while developing your policy.
Internet public discourse policy - Example of guidelines for using social media at your organization.

Track ROI

ROI Calculator for Social Media - For when you need to see the numbers--Is it worth it? Extensive ROI calculator created by Frogloop.

Promoting your Social Media Sites

Use these tips, widgets and buttons to publicize your sites. Embed these tools into your website, blog, newsletters, emails or on other social media sites!

Promoting your Facebook Page Outside Facebook - Four different strategies by Facebook, includes a Facebook button.
Twitter Widgets - Select from several different services. These widgets allow you to post your Twitter activity almost anywhere.
Twitter Application for Facebook
Blog RSS Feed for Facebook
Simple RSS - Add RSS feeds to your facebook page.
AddThis - Great way to boost traffic to your social media site by allowing others to share your content. (For similar tools, see Blog & RSS Feed Anaylisis, below)
Looking for more buttons? Search the web. There are many sites that provide free buttons for Facebook, LinkedIn, Twitter and others to drive traffic to your site. You can either copy and paste HTML, or if you prefer download them as a jpg and hyperlink the image.
Ask your online advocates to donate their social status or tweet to your organization/cause. Check out the creative way the United Way of St. Croix Valley is doing it.

Metrics

This list of (mostly free) online software/programs specifically designed for social media sites will help you track your success!

Anaytics

Google Analytics - One of the most widely used analytics software on the web. Create goals, track online traffic and marketing effectiveness for your website or blog.
PostRank Analytics - Specifically designed for social media sites. PostRank features include: daily engagement reports, engagement trends and unified conversations between all of your social media outlets.
Clicky - Allows you to monitor, analyze and react to your website or blog traffic in real time.
Stat Counter - Inserting a simple piece of code into your webpage or blog, and you can analyze and monitor traffic.
Klout - Twitter analytics; Klout measures your Twitter influence across the social web. This program allows you to track the impact of your Tweets throughout your online social circle.
Bit.ly - Use this amazing link shortening service everytime you tweet, post or share, then track them! This site will show you who is clicking, linking, liking and sharing your links in real-time.

Blog & RSS Feed Analysis

Googe Feedburner - Create, publish and distribute. Find out who is interested in what you're saying by publishing feeds! Allow others to subscribe to your content by downloading this handy tool.
addtoany - Download the "Share/Save" button to any webpage. Automatically links content to just about any social media tool/site, as well as email and your web browser.
AddThis - 1# sharing tool on the web. Allows visitors to bookmark and share your content.
PostRank - Formerly aideRSS, this tool allows you to compare your blog RSS to others.

Site Rankings

Alexa - Compare your site against other movers and shakers in your field.

Increase Traffic & Link Building

Google Webmaster - Optimize your website or blog. Google Webmaster provides detailed reports about your pages' visibility on Google.

Enhance Your Social Media Site

Twitpic - Web-based tool that allows you to share photos on Twitter.
Five Essential Apps for Your Nonprofit's Facebook - Nonprofit Tech 2.0

Video Creation/Editing Tools

Internet Archive - Free online library containing thousands of public videos, photos, music and audio.

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