Are GenXers part of your volunteer, donor, and board recruitment strategies? Or are they lost in the avalanche of Boomer and Millennial news?
At just 46 million strong, GenX is small - but that doesn’t make them less ready to take on the mantle responsibility for the health and vitality of its community. GenXers, born roughly 1965-1980, are highly educated, successful, and ready to give back. Is your organization ready for GenX?
This session will help you discover the hidden value of Gen X volunteer, philanthropy, board and leadership service. Immerse yourself in the cultural icons and markers of this important generation and see examples of common approaches that might be deterring or completely missing this essential audience.
You will leave with fresh ideas about how (and why) to reach this engaged audience and channel its spirit toward your mission. Trainers April Riordan (Capacity Building Director, HFH-MN) and Jen Thorson (Senior Vice President, Marketing & Communications, Girl Scouts of River Valleys) bring together entertaining slides, music, and relevant stories of their personal and professional experiences as Gen X’ers to make this session interactive and fun!